About Meritly

We're on a mission to help ambitious high school students build their futures with clarity, confidence, and a personalized roadmap.

Our Story

Meritly was founded by Jack Bailey and Will Bassett, two former high school students who experienced firsthand the confusion and uncertainty that comes with building a college and career profile. They realized that most students are left to figure it out alone—without a clear system, without guidance, and without a way to track their progress.

After struggling through their own journeys, Jack and Will decided to build something better. They spent months researching what high school students actually need, talking to admissions counselors, career coaches, and hundreds of students. The result? Meritly—an AI-powered platform that gives students a clear, personalized roadmap and the tools to execute it.

Today, thousands of ambitious students use Meritly to build stronger profiles, stay motivated, and achieve their goals. We're just getting started.

Meet the Founders

JB

Jack Bailey

Founder & CTO

Jack is passionate about helping students achieve their potential. He studied AI and technology which led him to create Meritly.

WB

Will Bassett

Co-Founder

Will brings hands-on experience in building digital products and problem-solving in real-world environments. He is committed to making personalized education accessible to all.

Our Values

🎯

Student-First

Everything we build is designed with students' needs at the center.

🚀

Innovation

We leverage cutting-edge AI to deliver personalized experiences.

💪

Empowerment

We believe every student deserves the tools to succeed.

Join the Meritly Community

Start building your personalized roadmap today and take control of your future.